The Venus of WIllendorf Project logo turned Caldecott Medal inspired sticker for application in all diet books included in the project—over 7,000 and counting as of 2015.
Client
Artist Brenda Oelbaum
Background
Brenda Oelbaum is a Fat, Feminist, Activist Artist who desires to stand up against the government's " War on Obesity." This desire led to The Venus of Willendorf Project. Through diet book paper mache, activist events, and massive diet book mazes, Oelbaum's Venus of Willendorf Project is a multi-decade project that allows many individuals to engage in conversations about body image, media pressures, and eating disorders.
Project
Over two years with Oelbaum as a client lead to a wide range of small individual projects as well as larger, lengthy projects. What started out as an artist's studio assistant position transformed into a repeat client that requested graphic design, project management, and consultating for multiple facets of the Venus of Willendorf Project. Depicted here are some of the physical results of those projects.
Variations and digital sketches of the potential logo and sticker form.
Simplified Venus of WIllendorf, pen sketch.
These precious dolls are soft cover diet book covers cut and folded to create Venus Dolls.
Oelbaum struggled to bring this idea to reality until I created a sizable version of the pattern and worked out the details of the best folding steps to make them.
The size of the doll depends on the size of the original cover. Each standard book cover size has a unique pattern that allows for maximized cover usage.
No Diet Day advertisement placed in the Globe, the National Examiner, and the National Enquirer.
Postcard for International No Diet Day that was placed in grocery stores, outside weight loss centers, and even in bathroom stalls.
Postcard back.
Indiegogo campaign was active in the weeks around No Diet Day. The campaign raised over $12,000 in adition to diet books being shipped to the project from all corners of the country, website traffic increased about 300%, and the Facebook page gained over 500 followers.
Video created for the Indiegogo Campaign.
To learn more about the Venus of Willendorf Project visit BrendaOelbaum.me
